Text policy for Ad Images in News Feed

Early January 2013 Facebook introduced a new policy that applied to sponsored stories and promoted posts on Facebook pages. The rule was that any images posted on a Facebook fanpage could not contain more then 20% text. This rule was implemented to have better control over sponsored stories that appear in users News Feeds as Ads. Using images with minimal text makes your content engaging and ensures that people only see high quality content in News Feed, as mentioned in Facebook’s help section.


Facebook have released a set of tools to help you work out if your post is eligible to be used in a Newsfeed Ad/Sponsored Story. To see if your ad meets the limit of 20% of text for an ad image, use this grid tool. This tool is a 5×5 grid with a total of 25 boxes (see below). To meet the 20% text, text may appear in a maximum of 5 boxes.

To use the grid tool:

1. Go to the grid tool and click Browse to upload an image you want to use in your ad.
2. Click Show grid to display the image within the 5×5 grid.
3. Click on the boxes that contain text. If text is present in 6 or more boxes, then the image has more than 20% text and is not eligible to be used in an ad in News Feed.
4. If your image has more than 20% text, you will need to edit your Ad and upload it again.


Facebook Tools:
Use the Facebook Grid Tool
You can also download the full guide from Facebook here

Below are a few examples of what Facebook say are good examples of quality posts, and also what kind of posts would not be approved when trying to promote a post.


Facebook Text Rule Policy Promoted Post


Information from Facebook Help 

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