FACEBOOK ADVERTISING

Over the last 4 years we’ve worked with our diverse range of clients to execute over 1200 Facebook Ad campaigns. We’ve ran ads for many brands across a variety of industries including retail, music festivals, bars & nightclubs, corporate sector, consumer goods and many other professional services. By running ads for our clients we’ve been able to grow their email databases, generate leads, sell concert tickets, direct traffic to websites and spread awareness of new products & services. Through our experiences we have learnt some of the best techniques in order to run a Facebook Ad campaign aimed to the desired target audience to ensure every dollar spent is being spent displaying ads to the correct demographic.

WHY ADVERTISE?

 Grow awareness of a product or service your brand offers
 Direct traffic to your website
 Increase reach on a Facebook post
 Increase the likes on your Facebook page
 To promote a Facebook competition and increase entries

TARGETING

Facebook advertising can be very precise allowing us to target the exact audience you wish to display your ads to.

We can target the users:

Gender
Age
Current Location
Relationship Status
And many other demographics

TYPES OF FACEBOOK AD UNITS

There are many different types of Ads Facebook has on offer, depending on your objective each Ad style has its own purpose.

PROMOTE YOUR PAGE POSTS

Run ads promoting the content you post on your Facebook page to reach a wider audience. By running this type of ad you can increase the likes, comments and shares on the content you post.

PROMOTE YOUR PAGE

This type of ad lets you get new likes to a Facebook page, allowing you to reach a wider target audience and to grow awareness of your brand page.

SEND PEOPLE TO YOUR WEBSITE

This type of ad allows us to get clicks to your website. We can target existing customers and reach a potential new audience, directing traffic to your website. We can also add in a call to action button to push a specific objective. For example, to drive sales we would include a ‘Shop Now’ button.

MOBILE APP DOWNLOADS

Run ads targeting a specific demographic to get new downloads on your iOS/Android app. Users can download your mobile app directly from their Facebook mobile newsfeed.

PROMOTE AN OFFER

Have new and existing customers claiming your Facebook page offer by running ads targeting your customers demographic.

MORE VIDEO VIEWS

Videos on Facebook are the most effective content you can post. Have new and existing users watch your video for an average of less than 10 cents per video play.

EXAMPLE CASE STUDIES

Below are some examples of Ads we have ran for our clients. We have also mentioned the target audience we have used to demonstrate the wide range of targeting available.

The Yaks Barbecue Festival

Target Audience
Target Age: 24-45
Gender: Male & Female
Location: Melbourne & Sydney
Interests: American Barbecue brands, Food festivals in Australia, previous ticket purchasers

Stereosonic Music Festival

Target Audience
Target Age: 18-28
Gender: Male & Female
Location: Australia
Interests: Music festivals in Australia and International, Featured artists, Similar Dj’s

Mecca Maxima

Target Audience
Target Age: 16-30
Gender: Female
Location: Australia
Custom Audiences: Anyone that has visited a specific product but has not purchased online

Peter Jackson

Target Audience
Target Age: 26 – 42
Gender: Male
Location: Melbourne, Adelaide & Sydney
Interests: Spring racing, Australian Mens fashion brands, Various Mens magazines

Etsy

Target Audience
Target Age: 24 – 35
Gender: Male & Female
Location: Australia
Custom Audience: Excluding anyone that has entered the competition
Interests: Craft brands, Craft magazines

Village Cinemas

Target Audience
Target Age: 24 – 38
Gender: Male & Female
Location: Australia
Interests: Star Wars fans

Contact Us


Email

info@socialhousemedia.com

Address

Melbourne, Australia

Phone-no