INSTAGRAM ADVERTISING

With a community of more than 400M, Instagram is one of the world’s largest mobile ads platforms. Businesses can share their stories with a highly engaged audience in a creative, high-quality environment.

WHY ADVERTISE ON INSTAGRAM?

 Increase brand & product awareness
 Direct traffic to your website with a specific CTA
 Reach a new audience with tailored targeting
 Increase your Instagram following
• Track online sales through your e-commerce store that come directly from the ads
 Increase downloads for your mobile app

TARGETING

Instagram advertising, just like Facebook is very precise allowing us to target the exact audience you wish to display your ads to.

We can target the users:

Gender
Age
Current Location
Relationship Status
• Interests i.e Fashion related brands
Behaviours i.e Frequent Travellers
• Custom audience such as your email database – these can also be excluded from your ads
And many other demographics

INSTAGRAM AD FORMATS

Below are the 3 different types of Ad units Instagram currently offers.

PHOTO ADS

With photo ads, businesses can tell their story through beautiful imagery. Whether it’s inspiring people to see your brand differently or to take action, they offer a clean, simple and beautiful creative canvas.

VIDEO ADS

Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. And now, you can share videos up to 30 seconds long and in landscape format.

CAROUSEL ADS

Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images and a call to action button takes them to a website to learn more.

EXAMPLE CASE STUDIES

Below are some examples of Ads we have ran for our clients. We have also mentioned the target audience we have used to demonstrate the wide range of targeting available.

Bondi Sands

Target Audience
Campaign: Liquid Gold in-store now
Target Age: 16-30
Gender: Female
Location: Australia-wide
Average CPC: $0.21

Results: Increased product awareness with the product being highly recommended through social media. There was a also an increase of sales online.

Stereosonic 2015

Target Audience
Campaign: Stereosonic 2015 – October 15
Target Age: 18-28
Gender: Male & Female
Location: Australia-wide
Average CPC: $1.01

Results: A spike in ticket sales for the October period

Peter Jackson

Target Audience
Campaign: Spring Racing
Target Age: 25-44
Gender: Male
Location: VIC, NSW, SA
Average CPC: $1.67

Results: In-store & online sales increased by 100% from last year for the Spring Racing period

Contact Us


Email

info@socialhousemedia.com

Address

Melbourne, Australia

Phone-no