Project: 60K member awareness
• Giving back to our fans
• Spread awareness of EFC
Overview: Celebrating the Essendon F.C’s 60 thousand membership achievement, the Essendon Facebook page launched an app (still running) where fans could enter their name and favourite number and a shirt would be generated for them. Once this was complete they can then share the shirt to their wall. They can also invite friends to come and do the same and also download the image to their computer.
Result: As the EFC have a very large and loyal following, this app was launched to interact with their fans on Facebook. It allows them to feel a part of the club and spread awareness for the club.