Project: Etsy Pick Your Favourite Gift Campaign
• Brand awareness
• Generate new leads
• Grow the email database
Overview: Etsy Australia gave their fans the chance to win a $1,000 Etsy voucher over the Christmas period. The competition aimed to create awareness of the sellers and their products. Users could go in each week and select their favourite product. Each week the products would change to help the Etsy sellers promote their products. Users could share their choice to their wall and shop the latest gift guides.
Result: Etsy website traffic increased over the Christmas period and new email address data was captured.