Project: H&M x Coachella Photo Upload Competition
• Spread awareness of product
• Partnership Awareness
• Grow email database
Overview: H&M and Coachella collaborated on a range that was showcased through the H&M stores worldwide. To celebrate this, H&M Australia gave 2 lucky fans the chance to win an all expenses paid trip to Coachella 2015. Users simply had to upload their most creative image wearing or showcasing an item from the new H&M/Coachella range and the two most creative entries won.
Result: The campaign increased awareness of the H&M x Coachella range that was available in stores during March 2015