Project: Parramatta Eels – Pledge your Eelegiance
• Fan engagement
• Brand awareness
Overview: Users enter the app and upload a photo of themselves. The #blueandgold filter is then applied t the photo where the users can then download their new display picture, share it to Facebook, invite their friends to the app and send the photo via email.
Result: Increase in brand awareness and engagement on social media. It also resulted in an increase in website traffic and membership sales.