Project: Share your Travel Photos to Win
• Fan engagement
• Grow the email database
Overview: Users uploaded a travel picture from around the world. Each week was a different theme and users needed to upload a picture related to their theme for their chance to win. Their images were then placed into a gallery where other users could come in, view and share the images. A map also featured above the gallery, showing users where in the world the pictures were taken.
Result: By running this app, Samsonite are able to get an insight to who their fans are, their experiences and where in the world they have been. Users are able to interact with the brand and feel like they are a part of the brand.