Village Cinemas LEGO Movie Campaign

Platform: Facebook
Project: LEGO Movie Gold Class Premier competition

• Grow the email database
• Generate ticket sales
• Spread awareness of the movie

Overview: With the hype of the new Lego movie coming out, Village Cinema’s hosted an advanced screening giving families the chance to win passes. Users would simply log into the app and swipe the screen every hour between the hours of 9am until 9pm for their chance to win. They either instantly won, or could try again later. The promotion ran over 4 consecutive days, giving away 4 family passes (4 Gold Class tickets) each day.

Result: Users were visiting every hour increasing their chances to win. If they missed out, they would come in the next hour to try again. A great app to create awareness about the movie and increased ticket sales.

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Melbourne, Australia